The Product Creation Process
When you have a great idea and you can see its value in the marketplace this is the time when you began the product creation process. While he may not fancy yourself an inventor of any kind effect is a product creation process is an essential component to getting your idea from out of your head and onto the page and into the hands of customers who you see a need for. Weren’t they are not great products made out of complete accident, some of the best and most versatile products we use each day would never have come to be. The fact that you don’t see yourself as much of an inventor should not stop you from embarking on a product creation process.
Before you embark on the product creation process you should have a set of rules in place so that you know exactly what you doing and so that you don’t just while around; never getting anything really accomplished; wasting yours and others time and money.
Plan of attack: You should know in a broad way a few things before actually embarking on the creation of a product. You should be able to see a real need for this product in the market place that is not currently being met. You should also be able to find venues where you could potentially sell your product. Whether this is in your garage and on the internet or in major chain stores around the world, you need to know where your product would best be sold. You could start out with the idea that you would be able to create your product yourself, but then you ultimately need to know when you are ready to make the move to larger spaces and how long you wait around with a closet full of widgets and only a few buyers.
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Market it: Once you have been able to identify the need for your item in the marketplace, then you need to be able to market your product effectively. Having a marketing strategy before your product is even tangibly made is a good idea because being able to talk about your product effectively is just as good as watching your product walk out the door. On the other hand you can’t get too regimented into your products marketing life before you’ve actually made a prototype. There could be others you meet along the way who have ideas which could even be better than yours because they view your product through a completely separate prism than you as the creator.
Sample It: Once you’ve figured what your product is, who needs it, where and how you’ll sell it, then you need to be able to make this wonderful item! If you already have supplies or a prototype your next best move might be to have a couple of these widgets on the shelf and push a few out to development companies so they can see what you see and you can see if they see the same thing you see.